His eyes are orange, his tongue his black, he has purple prickles all over his back... he's crafted from highly absorbent cotton too so your little monster can stay snug after bathtime with The Gruffalo Toddler Towel.

• The Gruffalo by MORI collaboration
• Made from 100% cotton
• Padded horn details
• Purple spikes on the back
• Suitable for little ones over 9m
• 84cm x 96cm sizing