join the
adventure
MORI character collection: organic baby clothes with your favourite friends
Say hello to our new friends. From playtime to bedtime, now your little ones can experience the softness of MORI with their favourite story characters.
A magical friendship is about to begin
Discover our exclusive collection
inspired by the lovable, curious & always playful Peppa Pig.
Sneak into Mr McGregor’s garden with the mischievous Peter in our supersoft styles for day & night.
All was quiet as your little one's dream big with their
favourite character, The Gruffalo. Celebrate 25 years of this
enchanting story with our new collection of The Gruffalo
sleepwear, perfect for those little monsters.
Join this Hungry Caterpillar on a big food adventure in our colourful clothing for playtime & bed.