meet our friends
We’ve hand-picked products from well-known family favourites and independent brands that share our core brand values-functional, trusted, sustainable and soft. We offer both a range of products for babies and toddlers, ideal for gifting,and much-needed items for new & expecting mums to support you on your pregnancy journey and beyond.
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a little introduction to some of our friends
shop our categories
toys & books
Keep little ones entertained during tummy time with developmental toys from Plan Toys & more. For winding down & bedtime, discover the softest toys and inspiring books they’ll love reading.
mealtime
Our baby feeding and weaning edit encourages little ones to love their food whilst making mealtimes easier. We stock fun & safe tableware from Pipetta as well as a wide range of absorbent bibs.
mama
We’ve got mamas covered too with pregnancy essentials for every trimester. Get set with comfortable and practical carriers from Ergobaby and helpful parenting books written by experts.
bathtime
Create a fun & simple bathtime ritual with our range of bath toys from Plan Toys & Matchstick Monkey. You can also shop all-natural beauty & skincare products from Cowshed for mamas and babies.