meet our friends
We’ve hand-picked products from well-known family favourites and independent brands that share our core brand values-functional, trusted, sustainable and soft. We offer both a range of products for babies and toddlers, ideal for gifting,and much-needed items for new & expecting mums to support you on your pregnancy journey and beyond.
a little introduction to some of our friends
shop our categories
toys & books
Keep little ones entertained during tummy time with developmental toys from Plan Toys & more. For winding down & bedtime, discover the softest toys and inspiring books they’ll love reading.
Our baby feeding and weaning edit encourages little ones to love their food whilst making mealtimes easier. We stock fun & safe tableware from Pipetta as well as a wide range of absorbent bibs.
Create a fun & simple bathtime ritual with our range of bath toys from Plan Toys & Matchstick Monkey. You can also shop all-natural beauty & skincare products from Cowshed for mamas and babies.