Our Starter Sets are the perfect beginning to every baby’s story - 12 pieces thoughtfully curated from our most-loved essentials, designed for every time of year. Made from the softest, sustainable fabrics to comfort baby and bring calm to those precious early days.

Each set is beautifully boxed in fully recyclable packaging - at no extra cost. Making it a truly special present for new parents or a keepsake to cherish yourself.

Winter Starter Set includes:

Clever Sleeping Bag 2.5 TOG
2x Clever Zip Sleepsuit
Long Sleeve Kimono Bodysuit
Long Sleeve Bodysuit
Everyday leggings
Hat (up to 6M)
Cellular blanket
Large muslin
Baby Blanket
Hooded Bath Towel
MORI Playtime wooden rattle ring

Year-Round Starter Set includes:

Clever Sleeping Bag 1.5 TOG
2x Clever Zip Sleepsuit
Short Sleeve Kimono Bodysuit
Long Sleeve Bodysuit
Everyday leggings
Hat (up to 6M)
Cellular blanket
Large muslin
Baby Blanket
Hooded Bath Towel
MORI Playtime wooden rattle ring

Summer Newborn Starter Set includes:

Newborn Swaddle Bag
2x Clever Zip Sleepsuit
Long Sleeve Bodysuit
Long Sleeve Kimono Bodysuit
Everyday Leggings
Hat (up to 6M)
Cellular Blanket
Large Muslin
Baby Blanket
Hooded Bath Towel
MORI Playtime Wooden Rattle Ring

Summer 0–9M Starter Set includes:

Clever Sleeping Bag 0.5 TOG
Clever Zip Sleepsuit
Summer Clever Zip Sleepsuit
Short Sleeve Bodysuit
Short Sleeve Kimono Bodysuit
Everyday Leggings
Hat (up to 6m)
Cellular Blanket
Large Muslin
Baby Blanket
Hooded Bath Towel
MORI Playtime Wooden Rattle Ring

If an item becomes out of stock this will be replaced with a similar item in a similar colour. In the instance that the colour might change, we will contact you first.

Products included are made from:

Our signature fabric: 30% organic cotton & 70% bamboo (Clever Sleeping Bag fill: 100% polyester)
100% pure cotton
100% organic micro cotton

PERSONALISATION: case sensitive, up to 10 characters. Please note: Personalised items will be fulfilled in 5 working days. Personalised items are non-refundable.

We advise that babies should not wear padded/bulky clothing or sleeping bags whilst in a car seat while driving for safety purposes. You can keep your baby warm in the car by adjusting the temperature or placing a blanket over the straps once they are harnessed in.

Our sleeping bags have been tested at our factories in accordance to British Safety regulations for Safety of Children's Sleep Bags (BS 8510:2009). All chemical and hazardous materials testing is outsourced and in compliance with UK safety standards. Our products are made in trusted factories without the use of harmful chemicals or substances, and all fabrics and trims are certified, making them very safe for little one's and kinder to our planet.

20% off festive favourites