our commitment to sustainability
As makers of ethical baby clothing, we’re committed to being kind to our planet. Together with our partners & customers, we will leave the world a better place than we found it.
Everything we create is thoughtfully considered and made with love. We craft exceptionally high-quality products that are designed to last, so they can be worn and passed on again and again.
our promises
- We want to show that there are ways to sustainably dress little ones in clothes that are stylish and practical and most importantly don’t cost our earth.
- We will create sustainable fashion that is gentle on a little one’s skin.
- We will be ethical, honest and transparent in everything we do.
- We put careful thought into every product, from the sustainable materials we use to how we create our pieces, always looking for ways to make parenting simpler through innovative design.
- We only seek partnerships with companies who share the same ethical and environmental values. Learn more about our suppliers here.
- We want to give back to the community in which we live & one day hope to spread our kindness further with global initiatives.
Reducing our environmental impact is at the forefront of everything we do as a company, from our design process to the fabrics we choose and how the product will be used by our customer.
‘we’re working on it’
As a company, we are always striving to do better so we can be sustainable and kind, always.
Discover our sustainably made bestsellers. A collection of our softest baby & toddler essentials crafted in our softest organic fabrics loved by parents & little ones alike.