5 ways MORI makes parenting simpler

MORI was founded from a desire to provide the softest, safest and most sustainable essentials for little ones. Every product we create is carefully considered and thoughtfully designed to ensure comfort, longevity and to make looking after a baby or toddler a little simpler. 

1. The softest signature fabric 

Before the launch of MORI in 2015, our founder Akin used his textile knowledge to create our soft & safe signature fabric from a unique blend of organic cotton and bamboo. The result is a naturally breathable, thermo-regulating and moisture-wicking fabric that keeps little ones comfortably covered at every moment. 

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2. Innovative designs

Our product team are constantly finding new and innovative ways to redefine clothing for babies and toddlers to make dressing them simpler. From adjustable length sleeping bags that grow with your baby to zips from head-to-toe on sleepsuits so you can change them quickly; our sleep, day bath & nursery collections are all designed for ease. 

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3. Sustainability 

We want to leave the world a better place than we found it, which is why every product from idea to reality is defined by the smallest environmental footprint. We handpick the best sustainable materials that are long-lasting to be worn, washed and passed on. All of the partners and factories we use to make MORI products take every step possible to care for the people who work there, with safe working conditions and fair living wages

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4. Products for every moment

From a small brand who started out creating the softest sleepwear for babies and toddlers, we have grown to design and provide essentials for every moment of a little one’s life from newborn up to 6 years. Our collections span from clothing, bathtime & nursery to collaborations with much-loved sustainable brands to offer products for feeding, playing, storytime and more. 

5. Our bundles and sets

Whether you’re treating your own little one or searching for a gift, we’ve made shopping for the essentials simpler by creating sets of our bestselling products. From our much-loved Starter Set to money-saving multipacks and even bespoke bundles you can make yourself, there’s something for everyone at MORI.

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