MORI Kindness Project

Ensuring children in need can feel the comfort of MORI & reducing landfill

Quality is a priority for us, and our products last through washes and time. This means that other little ones in need can feel the comfort of MORI, helping them to be happy and sleep well. In London, 37% of children live in poverty, the highest rate across England. Yet, only around half of mums pass on outgrown or unused children’s clothes. By extending the life of babywear products it also means that we can reduce landfill when £3,500 of clothes for each and every child in the UK gets thrown away every year. That's why we started the Kindness Project.

We’ve partnered with a small local parent-run charity, Little Village, to donate your unwanted MORI clothing to a family in need.

When you donate your used or unused MORI products, we’ll pass these directly to Little Village who will curate beautiful bundles for parents that are in need of a helping hand. In return for your kindness, you’ll receive a credit towards purchasing the next size for your baby. Remaining items will be recycled.

MORI x Little Village

Little Village is a small parent-run charity providing good quality baby clothes and equipment, donated by local families, to local families in need. They promote sustainable living, and make it easy for local families to help one another in a respectful, non-judgemental, non-patronising way.

Little Village make sure donations feel like gifts, rather than hand-outs, so they include goodies for the mum, and only pass on items that are good enough quality that they’d give to a friend. A beautifully packaged bundle of all the kit they need makes mums feel cared for, supported by an invisible network of other mums, and helps them to feel like they can be good parents in the most challenging of circumstances.

What our community are saying

Receive MORI Credit for Every Donation

In return for your kind efforts, you'll receive MORI credit for the items you return. Full info below:

You'll receive £10 credit when you send back 3 or more MORI apparel items. If you send back 1-2 products, you'll receive £5 MORI credit. Please see FAQs below for full details.

Postage: MORI will send you a pre-paid returns label to send back your items, limited to one per customer per month. We encourage you to send back all items in one go to be eligible for MORI credit.

how to take part

If you would like to take part, simply email with your full name and the number of items you would like to donate.


  • What products can I send back?

    You can send back any MORI apparel item including:

    • Sleepsuits, bodysuits, kimonos, cardigans, t-shirts, yoga pants, leggings. 
    • MORI sleeping bags, swaddle bags, and bedding.

    If you send back any MORI accessories such as hats or bibs, please ensure you are sending these back alongside apparel items to receive your credit.

    Please only send back products which you feel will provide the comfort needed for another baby. No stains, holes or badly washed items will be accepted.

    At the moment, we are unable to accept items back which are not from MORI. This is so we can ensure the quality of items returned, and currently, we do not have the resource to receive back other items. If you would like to send other products to our charity, please get in touch and we can send you full details on how to do so.


  • When will I receive my credit?

    Once you have sent back your products to us, please allow us 10 working days to get in touch. We will email you with full details on how to redeem your credit.
  • How much credit do I receive?

    - If you send back 3 or more MORI apparel items, you'll receive £10 credit (minimum spend of £50).

    - If you send back 1-2 MORI items, you'll receive £5 credit (minimum spend of £30).

    You can send back as many donations as you would like but we will only cover your postage cost once per month, so please try to send donations to us in one go :)

  • Do you cover the shipping cost?

    If you email, we will send you a pre-paid returns label to send back your items for free in the UK. This is limited to one per customer, per month. If you are based outside of the UK, you will have to cover your own postage cost.
  • How can I take part?

    To take part, please email us with your full name and the number of items you are planning to donate, or simply submit the form on this page. A member of our customer service team will get back to your request within 3 business days. Our office is open Monday to Friday 9 am to 6 pm (GMT).
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