IS MORI A 'WHO' OR A 'WHAT'?

WELL IT'S BOTH

The word "mori" comes from the Japanese word for forest and is a nod to the purity of nature. We rather like the planet and do what we can to protect it. Much of MORI's collection is made from ultra-soft bamboo fiber, which not only feels smooth against baby's skin but is also a fast-growing sustainable crop, using much less water to produce than cotton farming. Our luxury parcels are made without harsh glues and from recyclable materials.

MORI is also our mascot and the visual representation of what we do. MORI is relaxed, uncomplicated, surprising, fun and a cool character, a bit like us. If MORI was a person, we'd want to hang out together.